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Utility Becomes Style

November 21, 2015

With concepts like “useful brand experience” (UBX) or “youtility” marketing is rediscovering the reference of the products and services it is advertising to utilities consumers are desiring to be provided with.

read on… pdf

Notes from a key note, “Steps Toward Complex Brands”, at 1st UBX-Conference, Virtual Identity AG, Munich, November 19, 2015

From → Economics

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